Mobile media will create opportunity for non-cricket sports
The mobile communication revolution is on in India. …..with it, the awareness for sports are also is increasing. Cricket has been the king as it is a revenue generator. But time has come where any information related to sports is able to reach mass with the help of mobile.
Cricket is an international fever and it is “darling” of all sports. But no doubt that it is not the only sports that can create interest. Hockey, football, Kho, badminton etc can play a dominant role provided it can reach at a greater mass. Sponsorship and advertisement is two main things for promotion of sports. The popularity of Internet and availability of cheap broadband has now brought all sports closer to people.
In India, a country with over 65 % population from rural India, mobile is about to be the communication medium. Hence it is opening opportunities for all sports. There will be time when people and corporates will look beyond cricket
